Blue Apron is a meal kit delivery service that provides customers with fresh ingredients and recipes to prepare meals at home. Founded in 2012, the company aims to make home cooking more accessible by taking care of the menu planning and grocery shopping for you. Blue Apron also offers a range of options for dietary restrictions, such as vegetarian and vegan dishes. Customers can also customize their meals by choosing from a variety of ingredients and flavors.
Blue Apron also provides customers with detailed instructions on how to properly prepare the meals. Additionally, the company offers free customer support to answer any questions or address any concerns. The company is committed to providing customers with an enjoyable and hassle-free cooking experience.
Blue Apron simplifies home cooking by delivering fresh ingredients and recipes right to your door. Here’s a step-by-step overview of how it works:
Subscription: You start by signing up for a subscription on their website. You can choose the number of meals you want to receive each week, typically ranging from 2 to 5 recipes.
Meal Selection: Each week, you can select from a variety of meal options. Blue Apron offers different plans, including vegetarian, family-friendly, and wellness-focused choices.
Delivery: Blue Apron delivers a box containing all the ingredients you need for your selected meals. The ingredients are pre-portioned to reduce waste and come with step-by-step recipe cards.
Cooking: You follow the provided recipes to cook the meals at home. The recipes are designed to be easy to follow, even for those who are new to cooking.
Additional Offerings: Blue Apron also offers wine pairings and kitchen tools through their Blue Apron Market, which you can add to your subscription.
The platform offers a variety of meal plans to suit different tastes and dietary needs:
Signature: A mix of meat, fish, and vegetarian recipes.
Vegetarian: Plant-based meals featuring fresh vegetables, grains, and legumes.
Wellness: Nutritionist-approved recipes that focus on balanced, healthy eating.
Family Friendly: Kid-friendly meals that are easy to prepare and enjoy together.
Fast & Easy: Quick meals that can be prepared in 30 minutes or less.
What Are Some Popular Blue Apron Recipes?
Blue Apron offers a wide variety of recipes to cater to different tastes and dietary preferences. Here are some examples of the types of meals you can expect:
Classic Meals: Traditional dishes with a twist, such as Steakhouse Cheddar Burgers with Glazed Mushrooms & Crispy Onions.
Vegetarian Options: Meals like Quinoa & Vegetable “Fried Rice” and Spinach & Artichoke Pizza.
Family-Friendly: Kid-approved recipes like Crispy Chicken, Bacon & Ranch Sandwiches with Honey-Butter Corn on the Cob.
Wellness-Focused: Healthier options such as Shawarma-Spiced Chickpea & Cauliflower Pitas with Marinated Cucumbers, Tzatziki & Feta.
Quick and Easy: Meals that can be prepared in 15 minutes, like Salsa Verde Shrimp & Farro with Tomatoes & Pickled Peppers.
Premium Recipes: More elaborate dishes like NY Strip Steaks & Herb-Mushroom Pan Sauce.
Prepared & Ready: Pre-made meals that just need to be heated, such as Chicken Parmesan.
The company frequently updates their menu, so there’s always something new to try. Would you like to explore more about their meal plans or how to get started?
Blue Apron’s Prepared & Ready meals are designed for convenience, offering pre-made, single-serving meals that are delivered fresh (not frozen) and ready to heat in under 5 minutes. Here are some key details:
Features
Quality Ingredients: Meals are made with high-quality, fresh ingredients.
Convenience: Ready in under 5 minutes using a microwave or conventional oven.
Portion Sizes: Single-serving portions, with options to order 4, 6, 8, or 10 meals per week.
Variety: Includes options like Chicken Parmesan with Red Pepper Sauce & Broccoli, Salmon & Roasted Sweet Potatoes with Pesto, and Chicken & Quinoa Grain Bowl with Feta & Vegetables.
How It Works
Choose Your Plan: Select your preferences and the number of meals you want each week.
Delivery: Meals arrive chilled to ensure freshness.
Reheat and Enjoy: Use the microwave or oven to reheat your meal in minutes.
Sample Meals
Chicken Parmesan with Red Pepper Sauce & Broccoli
Salmon & Roasted Sweet Potatoes with Pesto
Chicken & Quinoa Grain Bowl with Feta & Vegetables
Creamy Pesto Chicken with Riced Broccoli
Would you like more information on how to sign up or details about specific meals?
Blue Apron vs. HelloFresh Comparison
Both Blue Apron and HelloFresh are popular meal kit delivery services, but they have some differences that might make one more suitable for you than the other. Here’s a comparison based on several key factors:
1. Meal Variety and Quality
Blue Apron: Known for its gourmet-style recipes and diverse flavors. They often include unique ingredients and offer a variety of meal plans, including vegetarian, wellness, and family-friendly options.
HelloFresh: Focuses on simple, easy-to-follow recipes that are great for beginners. They offer a wide range of meals, including vegetarian, low-calorie, and family-friendly options.
2. Price
Blue Apron: Prices start at around $7.99 per serving, with the minimum order being two meals for two people per week. Shipping is usually included.
HelloFresh: Prices start at about $8.99 per serving, with similar minimum order requirements. They also charge a shipping fee.
3. Ease of Use
Blue Apron: Recipes can be a bit more complex and may require more prep work, making them ideal for those who enjoy cooking and want to learn new techniques.
HelloFresh: Known for its straightforward and quick recipes, making it a great choice for busy individuals or those new to cooking.
4. Sustainability
Blue Apron: Emphasizes sustainability with non-GMO ingredients, hormone-free meats, and sustainably sourced seafood. However, they have faced criticism for their use of plastic packaging.
HelloFresh: Also focuses on sustainability, with efforts to reduce food waste and use recyclable packaging.
5. Additional Offerings
Blue Apron: Offers wine pairings and kitchen tools through their Blue Apron Market.
HelloFresh: Provides a variety of add-ons like desserts, breakfasts, and sides.
Conclusion
If you want quick, easy-to-prepare meals and are looking for convenience., then go for HelloFresh. If you prefer gourmet-style meals and are interested in learning new cooking techniques, choose Blue Apron.
How to Get Started
Sign Up: Visit the Blue Apron website and create an account.
Choose Your Plan: Select the meal plan that best fits your needs and preferences.
Select Meals: Each week, choose from a rotating menu of recipes.
Delivery: Receive your meal kit with pre-portioned ingredients and recipe cards.
Cook and Enjoy: Follow the step-by-step instructions to prepare your meals at home.
Convenience: It saves time on grocery shopping and meal planning by delivering pre-portioned ingredients and recipes directly to your door.
Variety: Blue Apron provides a wide range of recipes, including options for different dietary preferences like vegetarian, pescatarian, and low-calorie meals.
Quality Ingredients: The service uses non-GMO ingredients, hormone-free meats, and sustainably sourced seafood.
Health Benefits: Full-time employees receive competitive health benefits, paid time off, a 401K, and discounts on meals.
Sustainability: Blue Apron focuses on sustainability by offering eco-friendly packaging and sourcing ingredients responsibly.
Prepared & Ready: Meals designed for convenience, offering pre-made, single-serving meals that are delivered fresh (not frozen) and ready to heat in under 5 minutes
Blue Apron Market: It sells spices, wine, cookware, and kitchen tools.
CONS
Cost: It can be more expensive than traditional grocery shopping.
Dietary Restrictions: Blue Apron doesn’t cater well to strict dietary needs such as gluten-free, vegan, paleo, or keto diets.
Packaging: The service uses a significant amount of plastic for packaging, which may be a concern for those looking to reduce waste.
Customization: There are fewer customization options compared to some other meal kit services.
Preparation Time: Meals typically require 30-50 minutes to prepare, which might be longer than some people prefer.
Blue Apron Final Verdict
Blue Apron was founded in 2012 by Matt Wadiak, Matt Salzberg, and Ilia Papas. The company quickly grew and became one of the leading meal kit delivery services in the United States. The company delivers 2–5 recipes per week directly to your door, along with all the ingredients needed to prepare them. They also offer curated wine pairings and other optional meal add-ons.
The company focuses on sustainability by using non-GMO ingredients, hormone-free meats, and sustainably sourced seafood. However, they have faced criticism for the amount of plastic used in their packaging. In June 2017, the company went public through an initial public offering (IPO), becoming the first U.S. meal-kit company to do so. As of November 2023, Blue Apron operates as a subsidiary of the food delivery startup Wonder Group.
They offer a variety of meal options, including vegetarian and family-friendly choices, and cater to various dietary patterns, such as carb-conscious and nutritionist-approved options. Despite its popularity, Blue Apron has faced challenges, including competition from other meal kit services and issues related to operational scaling.
Blue Apron provides meal variety including gourmet-style meals, vegetarian options, family-friendly recipes, and quick meals. In addition to the meal kits, they offer Prepared & Ready Meals that are ready to heat and eat in under 5 minutes. Finally, wine pairings and kitchen tools are available through Blue Apron Market.
Meal kit prices start at $7.99 per serving, with various plans based on the number of meals and servings. Prepared & ready meals prices range from $9.99 to $11.99 per serving, depending on the number of meals ordered. Shipping typically costs $10.99 per week.
Blue Apron aims to make home cooking accessible and enjoyable, offering a range of meal options to suit different tastes and dietary needs.
HelloFresh is a meal kit delivery service with easy-to-follow recipes and clear nutritional info. It uses high-quality ingredients sourced straight from the farm
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How To Do Plank Ups? 1. Start by doing a plank. 2. Put one hand down at a time to do push-ups. 3. Return to plank position one arm at a time. 4. Repeat, alternating arms
How To Do Lying Leg Raises? 1. Lie on your back with your legs straight. 2. Straighten your legs and lift them to the ceiling. 3. Slowly lower your legs until they're just above the floor. 4. Raise your legs again. Repeat.
The most famous obstacle course race on the planet. Sprint, Super, Beast, and more! Every weekend, thousands of Spartans will take the starting line in New York City, London, Mexico and other cities worldwide. Where will you join them?
Tough Mudder is an obstacle course race that's 10-12 miles (16-19 km) long. There are many obstacles that play on human fears, such as fire, water, electricity, and heights.
Savage Race features 25 world-class obstacles, mud, fire, and barbed wire in a 5-6 mile running obstacle race. 100,000+ athletes attend every year to transform themselves by defeating the world’s best obstacles.
Rugged Maniac is an annual obstacle course race, otherwise known as a mud run, hosted in multiple cities across the United States and Canada. All rugged maniac races are approximately 5k (3.1 miles) in length. There are a variety of obstacles that test your skill, strength, and stamina.
Tonal is a workout mirror that serves as your smart home gym and personal trainer. It helps you stay fit at home by providing challenging workouts. This workout mirror is a shiny and compact device that is attached to a wall. It has an interactive touch screen and 2 electromagnetic pulleys that provide up to 200 pounds of power.
Mirror is a smart home gym that combines trainer-led studio-style workouts with an actual mirror that you can see yourself in. It streams thousands of unlimited on-demand and live classes to keep you motivated and challenged. Use Mirror to reach the desired level of fitness at home.
Tempo Studio is a smart home gym that counts reps, tracks statistics, gives feedback, and corrects your form using 3D sensors. Every Tempo Studio also comes with a 25-pound barbell, 7.5-pound dumbbells, workout mat, foam roller for recovery, and an assortment of color-coded plates ranging from 1.25 to 10 pounds.
Fiture is leading interactive fitness mirror. It is a smart fitness mirror with live form correction. Motion Engine™ technology detects poor form and gives instant feedback to correct it.
Headspace is your guide to health and happiness. Through science-backed meditation and mindfulness tools, it will teach you how to meditate and live mindfully. The app reduces stress at least by 14% in just 10 days. It can also help you relax your mind in minutes, improve focus, and get the best sleep ever.
Calm is the #1 app for meditation, sleep, and relaxation, with over 100 million downloads. Learn how to meditate, get more restful sleep, and listen to exclusive music to help you relax. Video lessons, audio programs, and nature sounds and scenes to focus on or enjoy.
Insight Timer is a meditation app that makes meditation convenient, easy, and enjoyable. Meditation and mindfulness exercises are provided for free to help you deal with stress and anxiety, as well as how to sleep well. It has a large selection of audio tracks to choose from, including guided meditations, music, and talks by professional teachers.
Waking Up is a popular meditation app that is like a new operating system for your mind. The app can help you discover a more fulfilled life and get a fresh perspective on living. A powerful training and insight await you here, not New Age fluff or religious dogma.
Ten Percent Happier is a mindfulness and meditation app that's easy to use. Users can build a meditation practice and learn about ways to improve their sleep with the Ten Percent Happier app.
Aura brings together the world's leading coaches, therapists, and storytellers with a vast range of expertise to create a magical experience for its clients. You can feel your best every day by adopting a daily wellness & sleep habit you enjoy.
Smiling Mind is a free mindfulness meditation app developed by psychologists and educators to help you stay balanced in life. It is just as important to eat well and stay active to keep our bodies healthy as it is to keep our minds healthy.
EatingWell has been publishing award-winning articles about food, nutrition, and sustainability. Their mission is to share flavor-packed recipes from around the world, celebrating fresh ingredients and the farmers, artisans, and chefs.
Eat This Much creates personalized meal plans based on your food preferences, budget, and schedule. Use their calorie calculator to reach your diet and nutritional goals with weekly meal plans, grocery lists, and more.
Plan To Eat is a recipe organizer, a meal planner, and a grocery list app. It gives you a 2-week free trial without payment info required. Easily import recipes to your recipe organizer, drag them to your meal planner, and we’ll make your organized grocery list.
Health Beet is run by Amy Roskelley, a health and nutrition blogger sharing her weight loss hacks and ideas with healthy recipes, and nutrition education resources.
eMeals makes meal planning easy, with fresh recipes, a streamlined grocery list, and smart cooking tips delivered to you each week. Choose your meals, get your groceries, and enjoy delicious meals.
Mealime helps singles, couples, and families eat healthier and plan their meals. There are tons of customized options so you can create a plan that suits your lifestyle and tastes.
Healthy Meal Plans have hundreds of delicious recipes for every taste and dietary preference. Use their Meal Planning tool to add recipes to your weekly meal plan. Create a Grocery list.